Introducing: The Loose Straight
Style /
January 2021
This is no ordinary jean. Made with TENCEL™ Lyocell, which promotes responsible forest management and clean, safe fiber manufacturing practices, it’s our way of leaving the planet a little better than we found it.
The Loose Straight is meant to be worn slouchier at the waist and features a fit that’s—you guessed—loose through the hips and straight in the leg. Equal parts style and comfort, it’s the kind of jean you can dress up or down.
RESPONSIBLE GOODS
Our planet’s rate of consumption is unsustainable. Today, we’re consuming the resources of 1.6 Earths, but we still have a window of time to change our behavior. And we all have a part to play.
As consumers, we owe it to our planet and future generations to buy less—and better. On the rare occasion when we do consume, we need to shop responsibly, either secondhand, or from sustainable sources.
“We decided to reinvent these loose jeans for today, modernizing them in shape and rise while maintaining the streetwear coolness of those original ‘90s styles.”
— Jill Guenza, VP, Design Women’s Apparel
RESPONSIBLE WOODS
As a brand, Levi’s® has a duty to create more sustainably. That’s why we made these jeans with TENCEL™ Lyocell, a supersoft, breathable fiber made from fast-growing, sustainably managed eucalyptus or spruce trees.
THE SOFTEST TREE YOU’LL EVER WEAR
Blending TENCEL™ with cotton creates a softness you wouldn’t get otherwise, so you can feel confident in your jeans and choices.
We’ve been hugging trees for years. Now they’re finally hugging back—and it feels so, so good. We know it’s hard to believe a tree could be so comfortable, so there’s really only one thing to do: try it on for yourself. Then, show us how you #LiveInLevis.