LEVI’S® x ERL
Campaigns /
May 2024
Levi’s® and ERL return for a second wave with a collaborative collection for Spring 2024. Since our founding in 1853, we have called California home while connecting with denim fans across the globe. In 2020, multi-disciplinary artist, creative, & fashion designer Eli Russell Linnetz partnered with Dover Street market Paris and launched ERL, a Venice-based fashion brand that has quickly made headlines by utilizing playful, retro-inspired designs that blend pop art aesthetics with skate & surf culture. With shared roots in the Golden State, Levi’s® and ERL have come together for a new collection that builds upon the individualism & self-expression celebrated in their first.
The latest collection expands on ERL’s imaginative approach to form, finish & texture. Comprised of five light wash denim pieces, each with slight tonal variation for a vintage look & feel. The collaborative range takes inspiration from the sun-faded landscapes of California and effortless style of the West Coast. Photographed by Linnetz, the campaign offers a first-hand look into the world created around the capsule.
Leveraging light wash denim as a catalyst, the new collection features recurring motifs including burnished tin shanks, zig zag stitching, and embroidered ERL logo stamps in neon orange. The Overall has a wide, baggy leg with pintuck side striping as a callback to the baggy shorts from the first collection. A new take on a classic silhouette, it features a hammer loop at the leg and simplified finish with removal of standard chest pocket. The Bootcut Jean combines ERL’s signature fit – narrow at the top, looser at the knee and leg – with the classic Levi’s® 517 fit. The Jean includes side seam slits for a slight flare, a distressed waistband, an ERL wave stitch on the back pocket, and printed white Two-Horse Pull emblem in place of traditional back patch.
Referencing a 70s era Levi’s® silhouette, the Vest comes in a washed out denim finish, completed with a slightly longer cut, zig-zag stitching at seams and triple lined shaggy sherpa interior. The Denim Dress is a women’s focused piece, offered in faded light wash denim and cut as an A-line straight hem dress, completed with an embroidered logo stamp, zig-zag stitching at the seams, and pockets on each side. Rounding out the collection is the Denim Purse, designed to emulate upcycled jeans and offered in a light wash with 5-pocket styling, padded interior, and embroidered ERL logo stamp.
The Levi’s® x ERL collection launches worldwide on May 9, 2024 and will be available for purchase on Levi.com, the Levi’s® App, select Levi’s® Stores, and ERL global retailers.
